Marketing Lead (Lean Brand & PR MSME) Location: Mumbai, India Work Mode: In-Office We are looking for a high-impact, resourceful Marketing Lead to build brand presence and trust among the MSME sector in India. Your goal is to make the default delivery partner for small businesses using lean, cost-effective strategies. Scope of the Role 1. Lean Brand Building Develop and execute a brand strategy that prioritizes impact over high-spend ad campaigns. Address MSME pain points directly to position as a reliable, MSME-friendly partner. Solve the /Wefast brand duality to ensure clarity and synergy in the Indian market. 2. PR & Earned Media Craft compelling narratives for MSME-focused media, industry publications, and community channels. Secure measurable PR coverage that boosts credibility and drives inbound interest. Act as the primary storyteller for our mission in India. 3. Content & Community Produce high-utility content: customer success stories, case studies, and localized how to guides. Build and nurture MSME communities to encourage engagement, loyalty, and referrals. 4. Growth & Cross-Functional Support Provide the fuel for our growth engine: create messaging, creative assets, and sales collateral for performance marketing and partnership teams. Ensure brand consistency across onboarding and activation touchpoints. What Success Looks Like (612 Months) Organic Growth: A measurable increase in organic leads and branded search traffic. Media Presence: Consistent PR mentions in relevant business and MSME media. Positioning:



Establishing a transparent market sentiment: Sales Enablement: Delivery of high-converting case studies and content that help the sales team close MSME clients. Who You Are Experience & Capabilities: Lean Brand Specialist: You have a track record of building or scaling brands with limited budgets. MSME Expert: You understand the nuances of the Indian MSME/SMB markethow they think, who they trust, and where they spend their time. PR Savvy: You know how to pitch a story that editors actually want to publish. Hands-on Creator: You are comfortable moving from high-level strategy to writing a case study or social post yourself. Mindset: Resourceful: You find creative ways to get big brand results on a startup budget. Impact-Oriented: You care more about leads and trust than vanity metrics or awards. Collaborative: You enjoy working with growth, product, and sales teams to ensure the brand supports the bottom line. Qualifications 5 years in Marketing, PR, or Brand Management (Startup experience is a massive plus). Proven experience adapting global brand messaging to local Indian contexts. Portfolio of content or PR campaigns that delivered measurable business results. Location: Must be based in or willing to relocate to Mumbai. This is a high-ownership role where you wont be a small cog in a big machine. You will have the autonomy to define how millions of Indian entrepreneurs perceive our brand. If you are a story-driven, data-informed marketer who thrives in resource-constrained environments, we want to talk to you.

📌 Marketing Lead (Mumbai)
🏢 Right Advisors Private
📍 Mumbai