05 Aug
|
Quantiphi Analytics Solutions
|
Bengaluru
05 Aug
Quantiphi Analytics Solutions
Bengaluru
Senior Specialist: Solution Marketing (AWS)
Experience: 7 to 10 years
Location: Bengaluru, Karnataka, India
Skills: AWS, Cloud, AI, Data-led transformations, B2B Marketing, Solution Marketing, Product Marketing, Marketing automation tools, GenAI tools, Cross-functional teams, Strategic Mindset
Key Responsibilities
1. Strategic Program Management & Value Creation
BU Orchestration: Own the end-to-end marketing roadmap for your Business Unit, aligning marketing outcomes with brand and sales goals.
Value Architecture: Build compelling value propositions for our industry offerings, proprietary AI accelerators, and service solutions.
The "Secret Sauce": Distill Quantiphi’s technical IP into "Problem-Solution-Impact" frameworks that resonate with C-Suite stakeholders.
Positioning - Monitor trends and competitor solution positioning to ensure Quantiphi’s AWS offerings/positioning remains differentiated and ahead of the curve
2. Demand Generation & ABM
ABM and Field Marketing: Support the Account-Based Marketing (ABM) and field marketing engine by creating hyper-personalized content for high-value strategic accounts and marquee events.
Campaign Strategy & Enablement: Work as a primary partner to Campaign Managers to design multi-channel campaigns; you will provide the "core narrative" and technical hooks that fuel the sales funnel, from top-of-funnel awareness to bottom-of-funnel conversion.
Refine messaging based on real-time market feedback and conversion data
3. Content & External Presence
Digital Ownership: Own the "shop window" of the BU, including website architecture, high-conversion landing pages, and a vibrant social media presence.
Thought Leadership: Design and execute the BU’s thought leadership calendar, encompassing Blogs, Podcasts, and Whitepapers.
Internal & External News: Manage the production of Win Wires, Case Studies, internal/external newsletters,
and high-stakes executive communications.
4. Stakeholder & Partner Communications
360° Communication: Manage end-to-end communications for our global partners and our customer base.
Customer Advocacy: Turn successful deliveries into powerful testimonials and joint-marketing initiatives.
5. AI-Native Marketing Innovation
AI Transformation: Participate in the scoping and implementation of AI-Native Marketing workflows.
Agentic Operations: Work with AI agents to streamline content research, drafting, and distribution, ensuring high quality while drastically reducing turnaround time.
The Ideal Candidate Must-Have Skills
Tech-Fluency: Deep understanding of the IT Services landscape and a passion for Cloud, AI, and Data-led transformations.
Exceptional Communication: Mastery of written and verbal English, with the ability to switch between "Technical Architect" and "Business Visionary" tones.
Strategic Mindset: Experience in managing the full marketing lifecycle for a specific business vertical or service line.
Prior experience in AWS-specific partner marketing or cloud services marketing is a significant plus.
Preferred Qualifications
7-10 years of experience in B2B Marketing, Solution Marketing, or Product Marketing within the IT/Tech industry.
Familiarity with marketing automation tools and a keen interest in GenAI tools.
Proven track record of working with cross-functional teams (Sales, Delivery, Engineering, Function Teams).
Why Quantiphi?
Pioneer AI-First Marketing: Be a part of a team that doesn't just market AI—we use it to redefine what marketing can be.
Impactful Ownership: You won't just be a cog in the wheel; you will own the marketing destiny of a multi-million dollar business unit.
Global Exposure: Work with Fortune 500 clients and world-class technology partners.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us !
📌 Senior Specialist: Solution Marketing (AWS) (Bengaluru)
🏢 Quantiphi Analytics Solutions
📍 Bengaluru