This specialist focuses on the commercial and safety aspects of video content. You will analyze video at the scene level to correlate content context with advertiser requirements, ensuring a safe and optimized environment for monetization.
RESPONSIBILITIES:
- Evaluate video content for brand suitability and safety at a granular scene level (e.g., identifying specific segments of violence or sensitive news) rather than just at the program level.
- Determine optimal ad placement locations within a video based on scene transitions, dialogue endings, and visual composition.
- Work with clients and stakeholders to apply specific guidelines regarding graphic imagery or political context for contextual targeting.
- Identify the right places to place ads to tell advertisers that content is secure for their brand.
- Enrich video metadata with specific safety and suitability tags to improve the value of content for global advertisers
📌 Senior Data Quaity support II (Brand Suitability) (Mumbai)
🏢 The Nielsen
📍 Mumbai
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