Designation
Senior Manager -RGM

Function
Business Finance
Location
Bangalore
Reporting To
VP-RGM & Sales Analytics CoE

Job Description

What are the Key Deliverables in this role?

Financial Outcomes

- Develop, lead & roll out the RGM strategy across categories for TCPL India business to improve market share, grow revenue & profitability.

- Strategic Pricing – Analyse & recommend strategic pricing across brands based on Pricing frameworks - brand equity, relative market share, RPI and strategic goals etc.

- Pack Price architecture - recommend ideal PPA to maximise market penetration & share.

- Assortment - Evaluate product mix and SKUs to identify growth opportunities. Develop assortment recommendation principles for GT outlets

- Trade spends Optimization – Analyze trade investments across channels; recommend allocation adjustments, scheme designs to maximize ROI/ meet scheme objectives & minimize inter channel conflict

- Competition benchmark/Industry best practices analysis - Monitor competitive landscape and market trends; provide actionable recommendations to maintain competitiveness.

- Lead/Partner with stakeholders & third party for any market research work being undertaken

- Drive continuous improvements in frameworks, dashboards, reviews & processes

Customer Service

- Utilize advanced analytics to generate actionable RGM insights by leveraging models like - clustering,



profiling & predicting

- Train, mentor & encourage the teams to move to RGM driven decisions

Digital & Innovation

- Design & implement Models and tools to enable day to day RGM

- Partner with Digital team to embed RGM at transaction level - frameworks, guiding principles & strategic goals at transaction level via SFA/ Other tools like trade spends simulator

- Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories

What are the Critical success factors for the Role?

- MBA from premier institute preferred with minimum 6-8 years of experience; 4 years of experience in RGM preferably in FMCG – F&B;/ Consulting Firms

- Strategic thinker with strong business/commercial acumen, analytical & influencing skills

- Robust stakeholder management, excellent communication & presentation skills (incumbent will work directly with ExCom member and his / her direct reports at VP and Director level)

- Agility to steer as per market trends and business prioritization

- Collaborative approach & growth mindset - Demonstrated ability to lead cross functional skills

- Result oriented with proactive approach

- High attention to detail while managing multiple priorities

What are the Desirable success factors for the Role?

- Expertise in data modeling, financial analysis, and RGM tools.

📌 Senior Manager - Revenue Growth Management (Bengaluru)
🏢 Nameless
📍 Bengaluru