Role
Overview
We are
looking for a dynamic and result -oriented GTM Marketing & Inside Sales
Executive to support demand generation, account -based marketing (ABM),
content marketing, digital campaigns, and inside sales activities. The role
will be responsible for creating awareness, generating qualified leads,
nurturing prospects, executing targeted marketing campaigns, and supporting the
sales team in building a healthy pipeline.
The ideal
candidate should possess strong marketing, communication, and lead generation
skills, along with experience in CRM platforms, marketing automation, digital
marketing, and outbound prospecting.
Key
Responsibilities
Demand
Generation & Inside Sales
- Generate new business
opportunities through inbound led follow -up and outbound prospecting via
emails, calls, LinkedIn, and other digital channels.
- Qualify inbound and outbound
leads by understanding customer requirements, business needs, and buying
intent.
- Route Marketing Qualified Leads
(MQLs) to the appropriate sales teams for further engagement and
opportunity closure.
- Conduct market research to
identify target accounts, key decision -makers, and potential
opportunities.
- Support pipeline development
through proactive lead nurturing and follow -up activities.
- Track led progression across
the sales funnel and coordinate closely with regional sales teams.
GTM &
Account -Based Marketing
- Plan, execute, and optimize
Account -Based Marketing (ABM) campaigns for strategic and named accounts.
- Design and execute integrated
GTM campaigns across email, LinkedIn, webinars, events, paid media, and
digital platforms.
- Collaborate with sales teams to
define account strategies and personalized engagement plans.
- Build and maintain campaign
calendars aligned with product launches, regional priorities, and business
objectives.
- Develop customer segmentation
and persona -based marketing programs to improve campaign effectiveness.
Campaign
Performance & Analytics
- Measure and report campaign
performance against key metrics such as MQLs, SQLs, conversion rates, ROI,
engagement, and pipeline contribution.
- Build dashboards and reports
using CRM and marketing automation platforms.
- Analyze customer engagement
trends and recommend optimization strategies.
- Conduct A/B testing and
conversion optimization experiments to improve campaign performance.
- Identify opportunities to
improve lead quality, campaign effectiveness,
and marketing ROI.
Marketing
Operations
- Maintain campaign documentation,
editorial calendars, and marketing guidelines.
- Ensure CRM hygiene and marketing
database accuracy.
- Stay updated on product
enhancements, market trends, competitor activities, and customer
challenges.
- Evaluate emerging marketing
technologies and recommend adoption where appropriate.
- Support event marketing,
webinars, product launches, and customer engagement initiatives.
marketing, Business Administration, Communications, or a related field.
Marketing.
qualification, outbound prospecting, and campaign management.
BFSI, SaaS, or technology marketing will be an added advantage.