We are looking for a PPC Advertising Manager to run Amazon PPC campaigns.
In this role, you should be well-versed in principles of E commerce PPC.You should also be analytical and positive with numbers.
Your goal will be to ensure our online marketing efforts have a solid ad spend expansionand highest possible return on investment (ROI.)
Responsibilities● Taking complete ownership for a portfolio of accounts - Standard and High Valueadvertisers.● Reviewing every account in the portfolio in complete detail to understand thecurrent level of performance.● Engaging with advertisers/in-country Account Manager to understand theiradvertising goals and expectations from the program.● Leading kick-off calls with advertisers and driving discussion using a pre-setagenda, as and when necessary.● Flawlessly executing end-to-end ad optimisation.● Analyzing account performance against key metrics to identify,
recommend andimplement optimisation solutions to increase efficiency and meet clients' KPIs.● Analyzing data trends and creating keywords lists, bids and budget suggestions;gathering and analyzing data at account/campaign/industry level.● Monitoring and communicating campaign progress through regular, in-depthactivity reports and insights, and then using this knowledge as a basis for futurecampaigns.
Requirements and skills● Proven experience as a PPC Manager or Digital Marketing Specialist● Experience in data analysis and reporting● Knowledge of e-commerce and digital marketing concepts● Proficient in MS Office (particularly Excel)● Excellent communication skills● Analytical thinking with solid math skills