Develop and implement short-term and long-term sales strategies for multiple dairy SKUs.
Identify new market prospects and design entry strategies.
Monitor regional and product-wise performance, ensuring achievement of sales targets.
Create and execute integrated marketing campaigns and trade promotions.
Conduct consumer insights, competitor benchmarking, and market research for effective brand positioning.
Drive ATL/BTL and digital marketing activities for consumer engagement.
Strengthen General Trade, Up-to-date Trade, HORECA, and Institutional channels.
Build robust go-to-market strategies for both fresh and value-added products.
Develop distributor/retailer engagement and loyalty programs.
Collaborate with R&D; and Operations for current SKU launches.
Devise launch strategies and ensure effective product roll-outs.
Partner with production, supply chain, and finance teams for seamless strategy execution.
Mentor and guide regional sales & marketing teams for capability building.
Track sales, marketing spends, ROI, and market share movements.

📌 Area Sales Manager Jaipur (India)
🏢 DS Group
📍 India