Assistant Store Manager (ASM) – Retail KRA
Sales & Business Performance
Achieve monthly and annual sales targets.
Drive conversion, ATV (Average Transaction Value), and UPT (Units Per Transaction).
Ensure growth in store profitability and productivity.
Customer
Service
Deliver excellent customer experience.
Handle customer queries and complaints effectively.
Maintain high customer satisfaction and loyalty.
Store
Operations
Ensure smooth day-to-day store operations.
Adhere to SOPs, opening and closing procedures.
Maintain operational efficiency and service standards.
Inventory
Management
Ensure stock availability and timely replenishment.
Monitor inventory accuracy and stock rotation.
Minimize stock loss and shrinkage.
Team Management
Supervise and guide store staff.
Prepare duty rosters and allocate responsibilities.
Motivate employees to achieve business goals.
Visual
Merchandising
Maintain VM standards as per company guidelines.
Ensure proper display and product presentation.
Execute promotional and seasonal displays.
Cash &
• Billing Management
Ensure accurate billing and cash handling.
Monitor POS operations and daily cash reconciliation.
Maintain financial and operational controls.
Training &
• People Development
Conduct on-the-job training for team members.
Identify skill gaps and support employee development.
Ensure manpower availability and productivity.
Compliance &
• Audit
Ensure adherence to company policies and statutory requirements.
Maintain hygiene, safety, and security standards.
Support internal and external audits.
Reporting &
• MIS
Prepare and submit daily, weekly, and monthly reports.
Track business performance and key metrics.
Maintain accurate records and documentation.
Key Performance Indicators (KPIs)
Sales Achievement (%)
Conversion Rate
ATV (Average Transaction Value)
UPT (Units Per Transaction)
Shrinkage %
Inventory Accuracy
Customer Satisfaction Score
Employee Productivity
Audit Compliance Score
Team Attrition &
• Training Completion
📌 Asst Store Manager Bihar
🏢 VMart
📍 Bihar