Responsibilities
Develop and implement end-to-end brand campaigns for project launches and brand-building initiatives.
Translate project briefs into solid creative routes and supervise agency execution across Print, TV, OOH, Digital, Radio, and BTL.
Build differentiated brand positioning in recent markets (e.g., Hyderabad,

Bangalore, Dubai).
Lead ATL & BTL media planning in collaboration with internal teams and media agencies.
Work with in-house creative teams and external partners to ensure high-

impact creatives and timely rollouts.
Own brand messaging, tonality, and consistency across platforms and touchpoints.
Track campaign performance, analyze insights, and optimize for impact and

ROI.
Develop region-specific brand communication keeping in mind local nuances and consumer behavior.




Work with cross-functional teams (Sales, Digital, Research, Product) for cohesive execution.
Stay ahead of trends, competitors, and emerging platforms to keep

Casagrands communication fresh and effective.

Key Skills & Competencies
Solid storytelling and communication skills.
Experience in handling creative agencies and media planning.
Deep understanding of consumer insights and market dynamics.
Ability to convert business briefs into strong creative communication.
High sense of aesthetics, attention to detail, and passion for branding.
Comfort with fast-paced, high-pressure environments and multiple deadlines.

📌 Brand Manager Chennai (India)
🏢 Casagrand
📍 India