About The Role

As a Digital Marketing Specialist at Webmints, you'll be responsible for creating and executing digital marketing campaigns that drive traffic, generate leads, and increase brand awareness for our industry-specific SaaS solutions. You'll work closely with the marketing team to develop strategies that resonate with our target audiences across different industries.

Responsibilities
Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing)
Create and manage content for blogs, social media, and email campaigns
Analyze campaign performance and optimize based on data
Conduct keyword research and implement SEO best practices
Manage PPC campaigns and monitor ROI
Collaborate with the design team to create engaging visuals
Stay up-to-date with digital marketing trends and tools

Requirements




2+ years of experience in digital marketing, preferably in SaaS or technology
Robust understanding of SEO, SEM, and social media marketing
Experience with marketing automation tools (HubSpot, Marketo, etc.)
Proficiency in Google Analytics and other analytics tools
Excellent writing and content creation skills
Ability to analyze data and derive actionable insights
Solid project management and organizational skills

Nice to Have
Experience with A/B testing and conversion rate optimization
Familiarity with CRM systems (Salesforce, Zoho, etc.)
Knowledge of HTML/CSS for email and landing page design
Experience with video marketing and production
Background in B2B marketing or lead generation

📌 Digital Marketing Specialist Gujarat (India)
🏢 WebMints
📍 India