Qualifications
Candidates should possess strong Digital Marketing and Marketing skills with a explicit understanding of performance-driven campaigns.
Candidates should possess Social Media Marketing skills, particularly in managing and optimizing Meta (Facebook/Instagram) ad campaigns.
Candidates should possess Lead Generation skills focused on driving conversions through targeted Meta and Google Ads strategies.
Candidates should possess Web Analytics skills to interpret campaign data, track KPIs, and make data-backed optimization decisions.
Solid knowledge of Google Ads, Meta Ads Manager, and remarketing strategies.
Experience creating and managing marketing funnels, including landing pages and conversion tracking (e.g., Google Tag Manager, pixels).
Strong analytical, problem-solving, and communication skills, with the ability to work cross-functionally in office.
Relevant bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
Prior experience in an agency setting or managing multiple client accounts is an advantage.