About the Role The Executive Direct Marketing Business is responsible for driving loan disbursements in the assigned territory by sourcing, converting, and closing quality loan cases. The role manages the endtoend lifecycle from lead generation to disbursement while ensuring earlystage portfolio quality.

Key Responsibilities

Business Development & Lead Generation
Achieve monthly disbursement targets
Generate leads through open market sourcing, service center visits, and existing customer referrals.
Follow up and convert leads from campaigns, call centre leads, CIBIL triggers, Mahindra website enquiries, and WhatsApp leads
Maintain a minimum leadtodisbursement conversion ratio of 15%

Customer & Relationship Management
Conduct 34 daily field visits for lead conversion, document collection, and customer engagement
Build and maintain robust relationships with CSC VLEs, existing customers, and other local stakeholders to ensure a steady referral pipeline

Credit & Operations Coordination




Collect and verify customer documents in line with credit and compliance norms
Coordinate with credit and operations teams to ensure smooth processing and timely loan disbursements

Portfolio Management
Monitor selfsourced portfolio and manage earlystage EMI collections (09 months bucket)
Ensure portfolio quality by sourcing creditworthy and compliant customers

Eligibility Criteria
Graduate in any discipline (mandatory)
01 - 02 years of field sales experience; BFSI or FMCG background preferred
Own twowheeler with valid driving licence (mandatory)
Willingness to travel daily within the assigned territory

Key Competencies
Lead sourcing and conversion capability
Relationship building and local networking
Target orientation and selfdiscipline
Basic understanding of credit and documentation
Digital communication skills (WhatsApp, company applications)

📌 Executive Direct Marketing Business Jeypore (India)
🏢 Mahindra Finance
📍 India