Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI.
Key Responsibilities
Plan, create, and manage Facebook/Meta ad campaigns across different verticals
Conduct audience research and build effective targeting strategies
Optimize campaigns for performance, budget utilization, and ROI
Monitor and analyze campaign performance metrics, preparing regular reports
Test creatives, copy, and audiences to identify high-performing strategies
Collaborate with content, design, and marketing teams for campaign alignment
Stay updated with Meta Ads platform changes, policies, and new features
Required Skills & Qualifications
2–5 years of proven experience managing Facebook/Meta ad campaigns
Robust understanding of campaign setup, optimization, and reporting
Hands-on experience with Ads Manager, Power Editor, and related tools
Knowledge of tracking pixels, custom audiences, and retargeting strategies
Analytical mindset with solid problem-solving skills
Excellent communication and collaboration abilities
Valuable to Have
Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.)
Familiarity with eCommerce, lead generation, or performance marketing campaigns
Certification in Meta Ads (preferred but not mandatory)