Position : Key Account Manager ( Q-Commerce, E Commerce)

Location : Delhi NCR Region

Industry : FMCG – Food Staples Preferred

Experience Required : 2 to 3 years in channel sales roles across FMCG with regional exposure and at least 1 to 2 years of experience in premium channels.

Reports to : Director

Role Overview : Anugrah is seeking a driven and commercially astute Key Account Manager to lead our premium channel portfolio across Up-to-date Trade, Semi-Modern Trade, eCommerce, and Quick Commerce. This is a critical role that combines strategy, execution, and relationship management to scale our footprint across urban retail and digital grocery platforms.

Key Responsibilities

Channel Strategy & Ownership
Develop and own the sales strategy, revenue targets, and P&L; for:

o eCommerce – Amazon, BigBasket, Flipkart o Quick Commerce (Q-Com) – Zepto, Blinkit, Instamart
Define differentiated GTM plans, assortment, and pricing strategies for each channel.

Key Account & Relationship Management
Lead negotiations for listings, JBPs, margins, and promotional calendars with key retail and platform partners.
Foster solid working relationships with buyers, category managers, and retail ops heads. Team Leadership
Build and manage a cross-functional team of Key Account Managers, Executives,



and Platform Specialists. • Set up review frameworks, KPIs, and incentive structures to drive performance. Execution Excellence
Oversee retail execution, visibility planning, and digital merchandising.
Optimize stock planning, platform SLAs, and operational coordination across all premium channels.
Ensure seamless collaboration with marketing, SCM, and finance for smooth account servicing.

Growth & Market Development
Identify channel expansion opportunities across new cities, platforms, and premium retail formats.
Stay on top of channel trends, consumer behavior, and competitive landscape to recommend new initiatives.

Requirements:
2 to 3 years in channel sales roles across FMCG with regional or national exposure and at least 1 to 2 years of experience in premium channels.
Robust knowledge of the Delhi NCR retail landscape and existing relationships with major platforms and chains.
Proven track record of growing business across modern and digital retail ecosystems.
Excellent negotiation, analytical, and leadership skills.
Comfortable in a high-ownership, fast-moving setting with a challenger brand mindset.

Remuneration : At par with Industry

📌 Key Account Manager Q Commerce, Ecommerce South Delhi (India)
🏢 Anugrah
📍 India