About The Role

As a Marketing Specialist at Webmints, you'll be responsible for creating and executing marketing campaigns that drive awareness, lead generation, and customer acquisition. You'll work closely with the product, sales, and customer success teams to develop compelling content and messaging that resonates with our target audiences across different industries.

Responsibilities
Create and manage content for various channels (blog, social media, email, etc.)
Plan and execute digital marketing campaigns to generate leads
Analyze campaign performance and optimize based on data
Collaborate with product teams to develop messaging for recent features and solutions
Support event planning and execution (webinars, conferences, etc.)
Maintain and update the company website and marketing materials
Stay current with industry trends and competitor activities

Requirements




2+ years of experience in B2B marketing, preferably in SaaS or technology
Solid writing and content creation skills
Experience with digital marketing channels and tools
Data-driven approach to measuring and optimizing marketing efforts
Ability to understand complex products and communicate their value clearly
Excellent project management and organizational skills
Proficiency with marketing automation and CRM platforms

Nice to Have
Experience marketing to one or more of our target industries
Knowledge of SEO and SEM best practices
Graphic design skills and experience with design tools
Background in product marketing or solution marketing
Experience with video production and editing

📌 Marketing Specialist Gujarat (India)
🏢 WebMints
📍 India