We are looking for a strategic, results-driven Marketing Manager to lead the promotional and go-to-market efforts for our newest line of exclusive software products. In this role, you will be the driving force behind our product positioning, digital presence, and lead-generation campaigns. You will work closely with our business development and leadership teams to ensure our current solutions effectively reach and resonate with key B2B decision-makers.

Key Responsibilities Go-to-Market Strategy: Develop and execute comprehensive marketing campaigns to successfully launch our new, exclusive software products into the market.

Lead Generation: Design and manage inbound and outbound digital marketing campaigns (SEO, SEM, email, and social media) to generate high-quality B2B leads for the sales team.

Product Marketing: Create compelling sales enablement materials, including pitch decks, case studies, website copy, and product collateral that clearly articulate our unique value propositions.

Market Intelligence:



Conduct competitive analysis and market research to help shape product positioning, target audience segmentation, and pricing strategies.

Performance Tracking: Monitor, analyze, and report on the ROI of marketing campaigns, optimizing strategies based on data-driven insights.

Required Qualifications Master's/ bachelor’s degree in marketing, business administration, communications, or a related field.

3+ years of experience in B2B marketing, product marketing, or digital marketing, preferably within the software or IT services industry.

Skills Required Proficiency in digital marketing channels, CRM/marketing automation tools, and content creation.

Robust analytical skills with the ability to translate market data into actionable marketing strategies.

Excellent communication skills and the ability to work cross-functionally with sales and development teams.

Advantages Performance Based Incentives

PF

ESI

Travel Allowance

📌 Marketing Manager / Marketing Officer Kochi
🏢 Manvish HR Solutions
📍 Kochi