We are looking for a Senior PPC / Performance Marketing Executive with strong hands-on experience in GTM, Google Ads, Meta Ads, and app-focused campaigns. The ideal candidate should have proven expertise in driving app installs, app sales, and ROI-focused paid campaigns, including TikTok Ads, LinkedIn Ads, Google Merchant Center, Shopping Ads Display Ads and PMax Campaign.

Key Responsibilities

Paid Advertising & Performance Marketing
Plan, execute, and optimize Google Ads & Meta Ads campaigns for:App installs & in-app conversions
Manage and scale:Google App Campaigns (UAC - automated Google Ads campaigns)Search, Display, YouTube & Performance Max campaigns
Meta App Install & Conversion campaigns
Handle Google Merchant Center setup, account suspension, feed optimization, and issue resolution
Optimize campaigns based on CPI, CPA, ROAS, CTR, and conversion rates
Perform A/B testing on creatives, audiences, landing pages, and bidding strategies
Monitor budgets and ensure efficient spend across platforms
Track and analyze performance using GTM, GA4, Firebase, Google Ads,



and Meta Ads Manager
Prepare detailed performance reports and actionable insights for clients/stakeholders

Requirements
4+ years of hands-on experience in Google Ads & Meta Ads
Solid experience in App Install & App Conversion campaigns
Proven expertise with Google Merchant Center & Shopping Ads
Robust analytical skills with experience in GA4, Firebase, Tag Manager
Ability to scale campaigns while maintaining profitability.
Experience managing multiple campaigns/clients simultaneously.

Preferred Qualifications
Experience with app-based businesses, e-commerce, or performance agencies
Knowledge of ASO fundamentals is a plus
Familiarity with automation, scripts, and AI-driven bidding strategies

Advantages
5 Days Working
Work Life Balance,
Lucrative Rewards & Recognition
Employee friendly Corporate Work culture
Timings are fixed with Saturday/ Sunday Off

📌 Performance Marketer Sahibzada Ajit Singh Nagar
🏢 Suffescom Solutions
📍 Sahibzada Ajit Singh Nagar