Managing and developing Brands and continuously measuring market data and product ranges.
Ensuring the necessary knowledge to implement successful marketing plans to leverage sales performance.
Creating, developing, and deploying successful cutting-edge marketing plans to support sales growth.
Delivering marketing initiatives and creating long-term, sustainable relationships with consumers to improve product sales and market share.
Managing internal and external customers.
Playing an significant role in achieving budget, sales, and profitability targets (volume and turnover), as well as the achievement of qualitative targets.
Building the brand and educating our partners and internal customers (representatives) on basic scientific knowledge.
Developing channel strategy and channel action plans, including:
Promotions
Communication
Merchandising
Exhibitions
Shows
Loyalty incentive programs
Training
Managing the budget.
Liaising with and building relationships with external vendors, advertising agencies, suppliers, and distributors.
Monitoring market trends and competitors' actions.