Job Responsibilities:-
Create and execute a solid performance marketing strategy & execution plan
Manage budgets and campaigns across all digital channels to drive robust return on investment and effective ROAS
Identify, ideate, execute and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google Adwords, Facebook, Instagram, LinkedIn, Twitter, Quora, Bing & other channels to drive high-quality lead generation/user acquisition across multiple target audience parameters.
Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly.
Manage paid listings on third party websites and media partners. Identify and test new channels to continue to meet or exceed established critical metrics
Develop and manage digital prospecting, remarketing campaigns, email marketing and marketing automation strategy
Ensure top organic search ranking positions (SEO)
Conduct regular conversion rate optimization audits with a 360 degree multi-channel dashboard view




Use various analytical tools and manage Google Analytics to track & measure all marketing campaigns
Work with cross-functional teams to develop and enhance strategies

Qualification:
At least 5 years of relevant work experience & expertise in Performance Marketing
An expert in strategizing, executing, and optimizing Paid Ad Campaigns (with a focus on Google AdWords and other Search Channels)
Robust analytical skills
Prior connects with agencies would be a bonus
Hands-on experience in Email marketing platforms
Experience in using CRM tools
Experience of building and managing a team of Performance Marketers & Analysts
Deep understanding of different lead generation channels and how they function
Degree/ MBA in Marketing or related field.

Key Skills

Performance Marketing, Targeting and Retargetting, Google Ads, Bing Ads, Linkedin Ads, Google AdWords, SEO, SMM, SMO, Social Media Optimization, Keyword Research, Semrush, Google Search Console, Screaming Frog, Semrush, Link Building, Blog Submission

📌 Performance Marketing Lead Bengaluru
🏢 PradeepIT Consulting Services
📍 Bengaluru