05 Aug
|
Caratlane
|
India
Key Responsibilities:
Creative Leadership Strategy
Develop and execute creative strategies that enhance brand identity across digital, print, retail, and experiential marketing.
Lead a team of designers, visual artists, and content creators to produce high-quality visual assets.
Collaborate with marketing, product, and retail teams to ensure brand consistency and alignment across all touchpoints.
Stay updated on industry trends, emerging technologies, and competitive landscapes to bring fresh, creative ideas.
Design Visual Communication
360 degrees creation of campaigns, photoshoots, video content, website visuals, social media creatives, packaging, and in-store branding.
Ensure a luxury aesthetic and storytelling are maintained in all visual elements.
Manage photoshoots and video productions, including mood board development, set design, and styling.
Provide hands-on art direction, typography selection, layout design, and final approvals for creative assets.
Team Vendor Management
Mentor and lead a team of designers and external creative partners (agencies, photographers, videographers, etc.).
Manage relationships with creative agencies, freelancers, and production houses.
Oversee project timelines, budgets, and deliverables, ensuring high standards of execution.
Qualifications Experience:
12- 15 years of experience in art direction, visual design, or branding, preferably in luxury, fashion, beauty, jewelry, or lifestyle industries.
Proven expertise in graphic design, typography, photography direction, and video production.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.).
Experience leading creative teams and working cross-functionally with marketing and product teams.
A robust portfolio showcasing high-end branding, digital campaigns, and creative storytelling.
Excellent communication, presentation, and stakeholder management skills.
Preferred Skills:
Understanding of luxury brand aesthetics and customer psychology.
Knowledge of print production, packaging design, and environmental branding (retail spaces).
📌 Sr Art Director Mumbai (India)
🏢 Caratlane
📍 India