Social Media Executive

Experience: 1+ Year

Location: Ahmedabad (On-site)

Job Overview

We are looking for a creative and performance-driven Social Media Executive with at least 1 year of experience in managing social media platforms and executing influencer marketing campaigns. The ideal candidate should have a strong understanding of content strategy, audience engagement, and platform-specific best practices. You should be skilled at creating content that captures attention through compelling hooks, engaging storytelling, effective editing, and clear calls-to-action (CTAs) to maximize reach, engagement, and retention.

Key Responsibilities
Manage and execute social media activities across Instagram, Facebook, LinkedIn, and TikTok.
Plan, create, schedule, and publish engaging content aligned with the brand's marketing objectives.
Develop content strategies that leverage robust hooks, compelling body copy, effective editing, and impactful CTAs to improve audience engagement and retention.
Handle end-to-end influencer collaborations, including scouting, outreach, negotiations, coordination, and campaign execution.




Monitor social media performance, analyze key metrics, and provide actionable insights to optimize content performance.
Engage with the online community by responding to comments, messages, and mentions while maintaining the brand's voice.
Stay updated with the latest social media trends, platform updates, and competitor activities to identify recent growth opportunities.

Required Skills
1+ year of experience in social media management or digital marketing.
Robust understanding of Instagram, Facebook, LinkedIn, and TikTok algorithms and best practices.
Proven knowledge of content strategy, including creating compelling hooks, engaging body copy, effective editing techniques, and clear CTAs that drive audience engagement and retention.
Experience in managing influencer marketing campaigns from planning to execution.
Familiarity with social media analytics tools and performance reporting.
Excellent communication, creativity, organizational, and project coordination skills.

📌 Social Media Executive Ahmedabad
🏢 Lantern Digital
📍 Ahmedabad