Role Responsibilities
Volume and Value achievement
Responsible for the brand wise / segment wise sales volume achievement in the territory by
developing and monitoring individual sales objectives on monthly /quarterly and annual basis.
Prepare the volume schemes and communicate the same to distributors and retailers.
Ensure the NSV achievement in the territory as per budget by selling profitable/high end brands and maintaining the right brand mix.
Brand Activations and Visibility
Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and
variants of the respective brands in the territory.
Manage the current product launches in the region with WOD and DOD.
Execute merchandising and promotional programs as per state marketing strategies.
Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.




Ensuring proper usage of brand and promotional elements and ensuring proper visibility and
displays at retails.
Quality, distribution, visibility, promotion, price and persuasion at the outlet.
Execute of the marketing plans in the territory as per the guidelines of the from state/regional
marketing team while working within company policies, resources and budgets.
Engaging with marketing team for tie-up events and associations.
Responsible for training, deployment and evaluation of the third-party employees.
Market visit adherence and reporting
Ensuring the visit frequency and coverage of the outlets in the territory is as per set norms and daily journey plan.
Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
Keep a track on the competitor's ac

📌 Tse Tier 2 Shillong
🏢 Diageo India
📍 Shillong