Job Description – Field Marketing Executive (Ayushman Bharat Patient Acquisition)

Department: Marketing

Location: Hajipur, Vaishali (Field Work)
Key ResponsibilitiesConduct daily door-to-door visits in villages, towns, and surrounding areas to identify patients eligible under Ayushman Bharat (PM-JAY).
Educate families about cashless treatment available under Ayushman Bharat and explain the hospital's medical and surgical services.
Generate quality patient leads and convert them into OPD consultations, admissions, and surgeries.
Develop a robust referral network with ASHA workers, ANMs, local clinics, pharmacies, community leaders, and village influencers.
Assist eligible patients in checking Ayushman card eligibility and guide them through the admission process.
Achieve daily, weekly, and monthly patient acquisition targets while maintaining accurate field reports.
Organize village awareness campaigns, health camps, and promotional activities to increase awareness of hospital services.
Conduct regular follow-ups with referred patients and their families to maximize admissions and treatment completion.




Maintain a skilled image of the hospital and strictly follow ethical marketing practices and patient confidentiality.
Travel extensively within the assigned territory, identify current opportunities, and contribute ideas to increase Ayushman Bharat patient footfall.
EligibilityMinimum 12th Pass (Graduate preferred)
Experience in field marketing, healthcare marketing, pharmaceutical sales, insurance, or FMCG sales preferred
Own two-wheeler with valid Driving Licence is mandatory
Good communication and convincing skills in Hindi (local dialect is an advantage)
Comfortable with extensive field work and target-based performance
Salary & BenefitsFixed Salary + Attractive Monthly Incentives
Performance Bonus
Fuel Allowance (as per company policy)
Mobile Reimbursement
Career Growth Opportunities
Training and Continuous Support
Preferred CandidateEnergetic and self-motivated
Excellent interpersonal and negotiation skills
Strong public speaking and relationship-building ability
Passionate about helping patients access quality healthcare
Willing to travel daily and achieve ambitious targets

📌 Field Marketing Executive Hajipur
🏢 Narayan Memorial Hospital
📍 Hajipur