Job Purpose

Maximize sales, realization and collection for the cluster by procuring orders, enhancing customer base and implementing sales promotion & CRM activities

Job Context & Major Challenges

Driven by strong economic growth, construction industry in India is booming resulting in increase of RMC consumption. Various MNCs in partnership with international consultants are executing projects with major focus on retail and medium projects which are challenging, complex and time-bound. RMC offers high-tech solutions to cater to the needs of such projects. This requires the sales and marketing skills to tap the huge potential in this growing market to improve market share.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Business Development
Perform lost order analysis and analysis of recent customers in the cluster
Develop a priority list of market prospects to explore in their respective market
Develop competitive proposals and presentations for potential/ prospective clients and high priority target (Retail & Medium) customers




Interact with customers and local officials of competitors to collect information regarding prices, incentives, discounts etc

KRA2 Customer Management
Visit site frequently to meet the concerned site incharge, project managers, influencers and various agencies during project planning & execution and build rapport to execute a smooth flow of operation

KRA3 Order Planning & Scheduling
Provide current customer details to the CSD and help in creating SAP customer code and entering customer details in SAP prior to first dispatch

KRA4 Payment Receivables
Ensure receivables of all outstanding payments / defaulter cases of cheque bouncing or any legal matters
Ensure timely delivery of invoices & credit/debit notes
Monitor Daily customer wise sales and collection data and ensure timely collections
Monitor outstanding payments regularly to identify critical customers and hence strategize receivable collection

KRA5 Product Rate
Ensure closure of sales targets (as per role specific KPIs and targets) within the price range specified in the SOP

📌 Sr Sales Manager Maharashtra
🏢 UltraTech Cement
📍 Maharashtra