About the Role
Senior Marketing Manager to lead and own our entire marketing function. You'll be responsible for brand direction, content strategy, channel management, and leading our junior marketing team.
What You'll Do:
Brand & Content Strategy
Define and maintain the brand's voice and visual identity in India
Set content direction across Instagram, YouTube, and other platforms
Oversee influencer marketing strategy and partnerships
Plan and execute seasonal campaigns (Diwali, Wedding Season, etc.)
Channel Management
Own and optimize the brand's presence on Amazon and Nykaa
Drive conversion and revenue growth across all online channels
Manage product listings, reviews, and platform promotions
Oversee D2C storefront performance and CX
Team Leadership
Manage marketing team
Set weekly priorities and review performance with the team
Marketing Strategy
Build and execute quarterly marketing plans aligned with revenue targets
Analyze channel performance data and adjust strategy accordingly
Monitor competitor activity and market trends in the Indian beauty space
What We're Looking For:
Must Have
4+ years of marketing experience in India (beauty, lifestyle, or e-commerce)
Experience leading or mentoring junior team members
Robust understanding of content and brand strategy
Influencer marketing background
Familiarity with performance marketing metrics (ROAS, CPA, LTV)
Pay: ₹40,000.00 - ₹50,000.00 per month
Perks:
Food provided
Experience:
Digital marketing: 4 years (Preferred)