Experience:
5–10 years of experience in FMCG marketing (preferably Ice Cream, Dairy, Beverages, or Food products).
Experience in launching and building brands in current markets will be preferred.
Candidates having strong market knowledge of Koshi Region, North Bihar, and North Bengal will have an added advantage.

Key Responsibilities:
Develop and execute marketing strategies to establish the brand in Bihar and surrounding markets.
Plan ATL, BTL, and digital marketing campaigns.
Design dealer, distributor, retailer, and consumer promotion programs.
Build robust brand visibility through activation, merchandising, and local events.
Coordinate with the Sales team to increase product availability and market penetration.
Manage branding materials, POSM, hoardings, and in-shop visibility.
Conduct market research, competitor analysis, and consumer insights.
Manage the annual marketing budget and evaluate campaign effectiveness.
Build relationships with advertising agencies,



media partners, and event organizers.

Required Skills:
Solid understanding of FMCG marketing and brand building.
Excellent communication, leadership, and analytical skills.
Experience in planning product launches and promotional campaigns.
Proficiency in MS Office and digital marketing tools.
Willingness to travel extensively across Bihar and nearby markets.

Qualification:
MBA in Marketing / PGDM or Graduate with relevant FMCG marketing experience.

Preferred Candidate:
Experience in reputed FMCG companies.
Strong network in Bihar, Koshi Region, and North Bengal.
Result-oriented with the ability to build a brand from the ground up.

Compensation: Best in the industry, based on experience and capability.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Marketing Head Purnia
🏢 Raj Frozen & Beverage India
📍 Purnia