Job Title: Digital Marketing Executive / Specialist

Job Summary:

We are looking for a creative and results-driven Digital Marketing Executive to strengthen our online presence, generate quality leads, and support the growth of our IT services and AI-based products. The ideal candidate should have experience in planning and executing digital marketing campaigns across multiple platforms.

Key Responsibilities
Develop and execute digital marketing strategies for IT services and software products.
Plan and manage SEO, SEM, PPC, email marketing, and social media campaigns.
Create engaging content for websites, blogs, LinkedIn, Instagram, and other digital platforms.
Generate B2B leads through digital campaigns and marketing automation.
Manage company website updates and improve search engine rankings.
Run paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
Track campaign performance using analytics tools and prepare performance reports.
Coordinate with the sales, UI/UX,



and development teams for product launches and promotions.
Build brand awareness through webinars, case studies, and thought leadership content.
Monitor competitors and identify current digital marketing prospects.

Required Skills

Digital Marketing Strategy

SEO & SEM

Google Ads & Meta Ads

LinkedIn Marketing

Email Marketing

Content Marketing

Google Analytics & Search Console

Marketing Automation Tools

Social Media Management

Lead Generation

Excellent communication and analytical skills

Preferred Qualifications

Bachelor's degree in Marketing, Business, Computer Science, or a related field.

Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint are an advantage.
Experience in IT services, SaaS, AI/ML, Cloud, or Software companies is preferred.

Work Location: In person

📌 Digital Marketing Specialist Hyderabad (India)
🏢 Tail AI
📍 India