About the Role
We are seeking an experienced Marketing Mix Modeling (MMM) Analyst/Senior Analyst with a robust background in pharmaceutical and life sciences analytics. The ideal candidate will have hands-on experience in developing, interpreting, and delivering Marketing Mix Models for pharmaceutical clients and be comfortable working in a consulting environment.

Key Responsibilities:
Develop and execute Marketing Mix Models (MMM) for pharmaceutical/lifesciences brands in US.
Prepare and integrate sales, promotional, media, and market datasets for modeling.
Perform data transformations such as adstock, saturation, lag creation, normalization, and feature engineering.
Build, validate, and interpret regression-based MMM models.
Analyze marketing channel effectiveness, ROI, incremental sales, and promotional response.
Generate actionable recommendations for budget allocation and channel optimization.
Develop client-ready presentations and communicate insights to stakeholders.
Collaborate with consulting, data engineering, and commercial strategy teams throughout project delivery.

Required Qualifications
2–3 years of hands-on experience in Marketing Mix Modeling (MMM).
Mandatory experience in pharmaceutical and life sciences analytics,



with exposure to commercial analytics and Marketing Mix Modeling engagements.

Strong understanding of:
Marketing Mix Modeling methodology
Regression modeling
Adstock and saturation techniques
ROI and contribution analysis
Model diagnostics and validation
Budget optimization, pathway modelling and synergy analysis
Experience working with HCP promotion, DTC media, digital marketing, and omnichannel promotional data.
Excellent analytical and problem-solving skills.

Technical Skills
Proficiency in Python.
Solid SQL skills.
Advanced Excel and PowerPoint.

Experience with statistical techniques including:
Linear Regression
Ridge/Lasso Regression
Bayesian Regression
Multicollinearity assessment
Time-series data preparation
Model validation

Preferred Candidate Profile
Experience delivering Marketing Mix Modelling projects for pharmaceutical clients.
Ability to independently execute end-to-end MMM engagements.
Strong communication, presentation, and stakeholder management skills.
Comfortable working in a fast-paced consulting workplace.

Location: Pune, India

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📌 India Senior Analyst Marketing Mix Modeling Pune
🏢 ProcDNA
📍 Pune