Job Title: Google Ads Specialist

Job Summary

We are seeking a skilled Google Ads Specialist to develop, manage, and optimize Google Ads campaigns that drive qualified traffic, leads, and revenue. The ideal candidate should have hands-on experience in PPC advertising, campaign optimization, conversion tracking, and performance analysis with a robust focus on maximizing ROI.

Key Responsibilities
Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
Conduct keyword research, audience analysis, and competitor research to improve campaign performance.
Optimize campaigns by monitoring bids, budgets, ad copies, keywords, and targeting.
Set up and manage conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Analyze campaign performance using key metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
Perform A/B testing on ads, landing pages, and bidding strategies to improve campaign results.
Prepare weekly and monthly performance reports with actionable insights.
Collaborate with the SEO, Content, Design, and Web Development teams to enhance campaign effectiveness.
Ensure campaigns comply with Google Ads policies and industry best practices.




Stay updated on Google Ads features, algorithm updates, and PPC trends.

Required Skills
Robust hands-on experience with Google Ads and PPC campaign management.
Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Knowledge of keyword research, audience targeting, bidding strategies, and conversion optimization.
Robust analytical and reporting skills with proficiency in Excel/Google Sheets.
Experience using Google Keyword Planner and Looker Studio.
Excellent communication, problem-solving, and time-management skills.

Qualifications
Bachelor's degree in Marketing, Business, IT, or a related field.
1–5 years of experience managing Google Ads campaigns.
Google Ads Certification is preferred.
Experience handling lead generation and e-commerce campaigns is an advantage.

Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Quality Score
Campaign ROI
Budget Efficiency

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits:
Leave encashment
Paid sick time

Work Location: In person

📌 Google Ads Specialist Anand Vihar
🏢 Web5G Technology
📍 Anand Vihar