Role & responsibilities
Digital Campaign Management: Plan and manage online marketing campaigns to promote products and services.
Search Engine Optimization (SEO): Improve website visibility on Google through keyword optimization and content improvement.
Social Media Management: Handle social media platforms like Instagram, Facebook, and LinkedIn by creating and posting engaging content.
Content Marketing: Develop blogs, posts, videos, and other digital content to attract customers.
Paid Advertising: Run online ads using Google Ads and Meta Ads to generate traffic and leads.
Email Marketing: Send promotional emails and newsletters to improve customer engagement.
Website Management: Update website content and ensure a smooth user experience.
Analytics and Reporting: Monitor campaign performance using tools like Google Analytics and prepare reports.
Lead Generation: Create strategies to attract potential customers and increase conversions.
Market Research: Study market trends and competitor activities to improve marketing strategies.




Brand Management: Maintain the company's online image and increase brand awareness.
Team Coordination: Work with different departments such as sales, design, and content teams.

Preferred candidate profile

The ideal candidate should have a bachelors degree in Marketing, Business Administration, or a related field with basic knowledge of digital marketing concepts such as SEO, social media marketing, email marketing, content creation, and paid advertising. The candidate should be familiar with tools like Google Analytics and Google Ads and capable of managing social media platforms including Instagram, Facebook, and LinkedIn. Solid communication, creativity, analytical thinking, and teamwork skills are essential. The candidate should also be eager to learn current digital marketing trends, manage online campaigns effectively, and contribute to lead generation and brand growth.

📌 Digital Marketing Specialist Gujarat
🏢 G M Engineering
📍 Gujarat