Revenue & Sales Target Achievement: Drive the team to achieve monthly, quarterly, and annual sales targets while improving quote-to-order conversion.
Pipeline & CRM Management: Ensure effective management of the sales pipeline (NPE PE Quote Order) with complete, accurate, and timely CRM updates.
CRM discipline across the entire team completeness, accuracy, and stage hygiene
Forecasting & Cross-Functional Coordination: Support S&OP; planning through accurate forecasting, stock awareness, and close coordination with field sales and internal teams.
Team Leadership & Process Compliance: Conduct daily team reviews, monitor CRM health, ensure adherence to pricing, discount, and company processes, and develop team capabilities through regular coaching.
Weekly CRM health review orders on hold, pending status, NPE/PE backlogs, stale quotes
Stock awareness — no quote goes out without confirming availability or lead time
Coordination with field team on quarterly sales plans, account lags, and no-enquiry accounts
Customer Service & Issue Resolution: Ensure timely resolution of customer and internal escalations while maintaining high service standards and minimizing management intervention.
Escalation resolution — 80%+ resolved without VP involvement
Quote-to-order conversion (>40%)
CRM completeness
Discount discipline
Escalation resolution rate
Training adherence.