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About the company: An Indian luxury artisanal fashion label rooted in handcraft, textile heritage, slow fashion, and story-led design. The brand operates across wholesale, D2C, and select international markets.

The Chance: FY2027 is a growth year focused on domestic expansion, D2C engagement, international visibility, and a structured calendar of launches, collaborations, and editorial moments.

Objectives Success Metrics

Tier-1 Indian and international editorial placements

Increased share of voice

Robust craft-led brand authority

Referral traffic growth

KOL engagement

Press conversion performance

Coverage for major launches

Target Audiences

Affluent culturally aware consumers

Editors, stylists, designers, artists, and cultural tastemakers

International buyers, curators, and press

Annual Communications: Calendar Includes seasonal launches, fashion week participation, major collection drops, festive moments, limited editions, community activations, and international storytelling opportunities.

Benchmark Landscape:



Relevant benchmarks include Indian craft-led luxury brands, community-first labels, and international craft-focused luxury brands.

Collaboration Strategy: Agencies should propose collaboration frameworks, named partnership opportunities, amplification plans, international translation strategies, and audits of existing collaborations.

Scope of Work

Media relations

Editorial development

Brand authority building

KOL and digital PR

Events and activations

Reporting and analytics

Collaborations and community building

Submission Requirements

Strategic approach

Annual directional plan

Commercial proposal

Engagement model

Team structure

Evaluation Criteria

Brand understanding

Strategic clarity

Media network quality

Commercial transparency

Team quality

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Pr & Communications Agency Professional Uttar Pradesh (India)
🏢 SuperStuff
📍 India