Designation - Regional Trade marketing Manager (South & West)

Purpose of the Role

To drive sales growth through effective trade marketing initiatives, trade scheme design, incentive planning, channel development, and execution excellence across the assigned region.

Key Responsibilities
Design and implement trade schemes, retailer promotions, and channel activation programs to drive primary and secondary sales.
Develop and manage sales incentive plans for field sales teams, distributors, and channel partners.
Track scheme performance, trade investments, and ROI; recommend corrective actions where required.
Ensure effective deployment of POSM, visibility initiatives, and in-store execution standards.




Support product launches and regional marketing campaigns through solid trade engagement.
Analyze market trends, competitor activities, and channel dynamics to identify growth prospects.
Collaborate closely with Sales, Finance, and Marketing teams for business planning and execution.
Manage regional trade marketing budgets and ensure optimal utilization of resources.
Key Performance Indicators (KPIs)
Secondary Sales Growth
Trade Scheme ROI
Incentive Program Effectiveness
Market Share Growth
Visibility & Merchandising Compliance
Trade Spend Efficiency
Distributor & Retailer Engagement

📌 Regional Trade Marketing Manager South & West Maharashtra
🏢 RSPL Group
📍 Maharashtra