Job Description

ixigo is looking for a Manager - SEO with extensive experience in Search Engine Optimization, App Store Optimization, Content Strategy Generative Engine Optimization. This person would be responsible for the creation and optimization of the organic traffic acquisition strategy for ixigo.

Key Responsibilities:
Designing and executing the strategy for SEO, ASO GEO while working in close cooperation with Tech and Content Team. This would typically entail:
A. On-page Optimization
Site Structure Analysis, Competition Analysis, Keyword Research
Keyword Finalization, Keyword Density Analysis, and Placement
Existing Web Content Optimization, HTML Validation
Creation of XML Site map, Keyword Difficulty
Content Development Check, Brief Keyword Competition Review
Tags, Anchor Text
B. Off-page Optimization
Directory Submission, Article Submission, Press Release Submission
Link building, Social Media Optimization
C. App Store Optimization
Store Listing Experiments to increase conversion Installs
Keyword Ranking in Play Store App Store
D. Generative Engine Optimization
Increase Mentions Traffic from ChatGPT, Gemini, Perplexity, etc.




Identifying current SEO clusters to drive traffic and create brand awareness for ixigo
Blogger outreach for guest blogging
Managing in-house and outsourced teams and activities, tracking and monitoring their performance

Qualifications
At least an undergraduate degree in Computer Science, Engineering, or Mathematics.
5+ years of experience in SEO ASO in the e-Commerce domain.
In-depth experience with Google Analytics, Clevertap App Analytics tools (Adjust, Firebase, etc.)
Ability to go down in the trenches while solving problems
An ability to identify solve recent business opportunities through the ideation of recent products.
Hands-on with AI platforms tools to automate reporting mundane tasks
Ability to manage multiple projects simultaneously, work within a marketing team, and work with other departments.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager Seo Haryana
🏢 ixigo
📍 Haryana