Role & responsibilities
Collate, integrate and analyze data from internal business sources, loyalty programs, customer and channel insights, e-commerce platforms where required, agency reports and industry data such as market share and category trends.
Work closely with Channel Marketing teams on budget working, allocation, utilization tracking and ROI analysis across regions, channels and programs.
Track and evaluate campaign ROI and effectiveness across ATL, BTL, Digital, Trade and Channel Marketing initiatives.
Generate insights from various campaigns by analyzing reach, engagement, conversion, cost efficiency, business impact and post-campaign learnings.
Translate data and campaign learnings into clear recommendations to support decisions, performance monitoring and strategic planning.
Prepare CMO-level dashboards, executive summaries and business review inputs covering budgets, campaign performance, ROI, market trends and key opportunities / risks.
Automate recurring reports, dashboards to improve visibility,



speed and consistency of marketing performance reporting.
Support annual planning, forecasting and scenario analysis for marketing investments and business priorities.

Preferred candidate profile
Bachelors degree in Statistics, Mathematics, Economics, Engineering, Computer Science, Business Analytics
5–8 years of experience in data analytics, marketing analytics, business intelligence, commercial analytics or campaign effectiveness measurement.
Solid understanding of marketing budgets, budget allocation, campaign ROI tracking, performance monitoring and business impact analysis.
Advanced Excel and PowerPoint skills; solid command of Power BI or similar BI tools.
Ability to convert complex analysis into simple, explicit and business-ready recommendations for senior stakeholders.

Attention to detail, ownership mindset, stakeholder management and data storytelling skills.

📌 Data Analyst Marketing Analytics & Roi Maharashtra (India)
🏢 POLYCAB
📍 India