Role & responsibilities
Develop and execute influencer marketing strategies and creative campaigns across multiple social media platforms (Instagram, Youtube)
Identify and build relationships with prominent influencers on IG
Ensuring influencer go live every day
Develop content ideas and create type forms for influencers to implement.
Research relevant competitors, target audience and users
Create the storyline for influencers. Vet their content before going live on the SM handle
Brainstorm recent, creative approaches to influencer campaigns
Liaising with the social media manager to create and coordinate marketing strategies that work across channels
Collaborate with external agencies and partners to execute marketing initiatives
Manage the marketing budget, ensuring cost-effective allocation of resources and media spends
Preferred candidate profile
Experience working with influencer agencies or creator platforms.
Understanding of campaign analytics and ROI measurement.
Knowledge of current social media trends and content strategies.
Ability to manage multiple campaigns simultaneously in a quick-paced setting.