Key Responsibilities
Plan, execute, and optimize paid campaigns across Google, Meta, and other platforms.
Manage search, display, video, shopping, and retargeting ads to maximize ROAS.
Conduct A/B testing for creatives, landing pages, and audience targeting.
Analyze campaign performance and deliver actionable insights.
Collaborate with design, content, and product teams to align marketing goals.
Manage large-scale budgets and ensure effective spending.
Stay updated on digital trends and platform algorithm changes.
Qualifications
3–5 years of hands-on experience in performance marketing
Expertise in Google Ads, Meta Ads, Google Analytics, and Tag Manager
Robust analytical skills and ROI-focused mindset
Experience with app install campaigns and product feed management is a plus
Excellent communication and project management skills