Glide Group operates through three legal entities engaged in online and offline distribution of Beauty, Personal Care, and Wellness categories along with B2B enterprise supplies. We are in a high-growth phase focused on scaling operations, strengthening financial governance, and building data-driven decision systems.
About the Role:
We are seeking a creative and strategic B2B Content Specialist to develop and execute compelling content that resonates with our target audience, drives engagement, and supports our business goals. This role is ideal for a content enthusiast who understands the B2B landscape, is skilled in crafting impactful narratives, and thrives in a rapid-paced environment.
Key Responsibilities:
Content Strategy:
Develop and execute a content marketing strategy aligned with the overall business objectives.
Identify and analyze target audience personas to tailor content for specific stages of the B2B buyer journey.
Stay updated on industry trends and competitive insights to ensure content remains fresh and relevant.
Content Creation:
Write, edit,
and produce high-quality content including blogs, whitepapers, case studies, email campaigns, newsletters, and website copy.
Create sales-enablement materials such as brochures, presentations, and product datasheets.
Collaborate with subject matter experts to produce authoritative content that establishes thought leadership.
Content Distribution:
Work closely with marketing and sales teams to ensure content is effectively distributed across channels such as LinkedIn, email, and websites.
Optimize content for SEO to improve organic reach and engagement.
Leverage marketing automation platforms to design and execute content distribution campaigns.
Performance Analysis:
Measure and analyze content performance using tools like Google Analytics, HubSpot, or similar platforms.
Generate reports to identify content success metrics and areas for improvement.
Use data insights to refine and improve content s