Job Purpose

Drive awareness, engagement, and enrolments for the Maharaja Club through digital marketing, social media, member experiences, and strategic partnerships. Lead end-to-end campaign execution while managing agencies, vendors, budgets, and cross-functional stakeholders.

Key Responsibilities

Digital Marketing & Social Media

Execute social media and digital marketing strategies to strengthen Maharaja Club visibility.
Lead campaigns across social, search, and digital platforms to drive engagement and enrolments.
Partner with agencies to develop content, creatives, and platform-specific campaigns.
Ensure consistent premium brand positioning across all customer touchpoints.

Content & Member Engagement

Develop engaging content and campaigns to enhance member loyalty and participation.
Collaborate with creative and content teams to build impactful member communications.
Monitor campaign performance and optimize based on insights and member feedback.

Performance Marketing

Support acquisition and enrolment campaigns across paid digital channels.
Track conversion, engagement,



ROI, and acquisition metrics.
Use campaign analytics to improve targeting and effectiveness.

Member Experiences & Events

Plan and execute exclusive member experiences, events, and engagement initiatives.
Manage partner onboarding, event delivery, and post-event feedback.
Ensure seamless execution and premium member experience standards.

Project & Stakeholder Management

Manage end-to-end campaign and activation timelines, budgets, and deliverables.
Lead agency and vendor relationships, including negotiations and performance management.
Collaborate with Brand, Loyalty, Digital, Finance, and external partners for successful execution.

Budget & Performance Tracking

Monitor campaign and activation budgets.
Track enrolment growth, engagement, and ROI.
Prepare performance reports and actionable recommendations.

Requirements

Education
Master's degree in Marketing, Communications, or a re

📌 Manager - Loyalty Engagement & Activations (Gurugram)
🏢 Air India
📍 Gurugram