? Location: Mumbai (On-site)

? Experience: 2–3 Years

Job Overview

We are looking for a Programmatic Specialist with 2–3 years of experience to plan, execute, and optimize programmatic advertising campaigns across Demand-Side Platforms (DSPs), with a strong focus on DV360. The ideal candidate should have hands-on experience managing the complete campaign lifecycle—from campaign setup and audience targeting to optimization, reporting, and performance analysis.

This role requires solid analytical skills, attention to detail, and a deep understanding of the programmatic advertising ecosystem.

Key Responsibilities

Campaign Management

Set up, manage, and optimize programmatic campaigns primarily on DV360.
Experience with other DSPs such as The Trade Desk, Amazon DSP, MediaMath, or similar platforms will be an added advantage.
Manage the complete campaign lifecycle, ensuring timely execution and delivery.
Audience Targeting & Strategy

Build and refine audience targeting strategies using first-party, third-party, and contextual audience segments.




Recommend audience strategies to improve campaign performance and achieve business objectives.
Campaign Optimization

Monitor campaign performance on a daily basis and optimize campaigns based on KPIs such as CTR, CPA, CPM, Viewability, Conversion Rate, and other performance metrics.
Conduct A/B testing across creatives, bids, audience targeting, and placements to improve results.
Reporting & Performance Analysis

Prepare regular campaign performance reports and provide actionable insights to internal stakeholders and clients.
Analyze campaign data to identify trends, optimization opportunities, and recommendations.
Budget Management

Manage campaign budgets, pacing, and delivery to ensure campaigns remain within budget while meeting performance targets.
Tracking & Troubleshooting

Troubleshoot campaign delivery, tracking, and tagging issues.
Work with Google Analytics, Google Tag Manager (GTM), and Campaign Manager 360 (C

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