AI SEO / AEO Assistant Manager — India

Roles and Responsibilities AEO Strategy & Execution

Develop and execute redBus's AEO strategy aligned with AOP, quarterly goals, and monthly objectives, with transparent KPIs around AI answer visibility, brand mention share, and citation rates.
Build and maintain an AEO performance dashboard tracking redBus's visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, and other answer engines.
Monitor AEO positioning across key travel, OTA, and bus/train booking platforms, tracking how leading domestic and global players are referenced in AI-generated responses.
Define and track redBus's “Agentic Readiness Score,” measuring how well redBus's website, docs, and content are structured for AI agent consumption.

Content Optimization for AI

Audit and optimize redBus's existing content (website, blog, docs, learn pages) for AI retrieval, ensuring structured data, clear entity relationships, and answer-ready formatting.
Develop content strategies specifically designed to win AI citations, including comparison pages, FAQ schemas,



definitive guides, and structured product narratives.
Collaborate with the content team to create authoritative, entity-rich content that positions redBus as the primary source for travel, bus and train booking, and route-related topics in LLM training and retrieval.
Implement and maintain schema markup, structured data, and semantic HTML optimizations that improve AI comprehension of redBus's content.
Develop guidelines for RAG-optimized content architecture — defining how pages should be structured (header hierarchies, summary blocks, definition-first writing, explicit claim statements) so that retrieval systems consistently surface the most relevant redBus passage for a given query, rather than a competitor's.

Technical AEO & Website Readiness

Work with engineering to ensure redBus's website architecture supports AI crawlers, agents, and retrieval systems, including proper robots.txt directives, API

📌 Assistant Manager (Bengaluru)
🏢 MakeMyTrip
📍 Bengaluru