JD: Digital Marketing Specialist

Department: Marketing & Admissions

Location: Peenya, Bengaluru, Karnataka

Employment Type: Full time

Reporting To: Head – Marketing & Admissions

About AIMS Institutes

AIMS Institutes is a premier higher education institution in Bengaluru with over three decades of excellence in teaching, research, innovation, and student development. Offering a wide range of Undergraduate, Postgraduate, and Doctoral Programs, AIMS is committed to creating future-ready professionals through academic excellence, industry engagement, and experiential learning.

As part of our continued growth and digital transformation journey, we are looking for a creative, analytical, and results-oriented Digital Marketing Specialist to strengthen our online presence, generate quality student leads, and enhance institutional brand visibility.

Position Summary

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns that support student admissions, brand awareness, and stakeholder engagement.



The role requires expertise in digital advertising, social media marketing, content creation, SEO, lead generation, and analytics within the education sector.

The ideal candidate should possess strong knowledge of student recruitment strategies, admission cycles, digital marketing platforms, and emerging trends in higher education marketing.

Key Responsibilities

Digital Marketing & Campaign Management
Develop and execute digital marketing campaigns to drive student inquiries and admissions.
Manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant platforms.
Monitor campaign performance and continuously optimize for lead quality, conversions, and ROI.
Support seasonal admission campaigns and promotional initiatives for all academic programs.
Lead Generation & Student Recruitment
Generate quality leads through digital channels and ensure effective

📌 Digital Marketing Specialist (Bengaluru)
🏢 AIMS Institutes
📍 Bengaluru