Project Description:
This project aims to provide students with hands-on experience in the dynamic fields of sales and merchandising through an immersive study at Up-to-date Trade Stores. Participants will engage in key activities such as product placement, visual merchandising, and actively selling products to customers. The project also emphasizes understanding the positioning of our products in comparison to competitors by analysing pricing, promotions, and customer preferences.
Project Deliverables:
Students will work directly on the store floor, applying theoretical concepts to real-world scenarios, and gathering actionable insights. The findings and observations will culminate in a detailed report covering:
Sales performance
On Floor Merchandising insights
Comparative analysis of our products versus competitors.
This project will enhance students' skills in sales, marketing, and competitive analysis, preparing them for real-world challenges in the retail and FMCG sectors.
Project Duration Tentative Dates:- 10th August to 16th August