A. Job Summary
The role is responsible for leading Air India Express’s marketing, brand, digital, social, product, design, innovation, AI roadmap & loyalty programs across all global markets where AIX operates.
The role drives brand health, customer acquisition and retention, reputation management, and loyalty monetisation – while partnering with CX and commercial teams to deliver measurable improvements in guest satisfaction and revenue outcomes. The role plays an enterprise leadership role, shaping AIX’s positioning as India’s Most Loved Value Airline and building the long-term demand-side resilience of the business.

B. Key Accountabilities

1. Brand Strategy & Campaigns
Define and evolve AIX’s brand positioning, identity, and communication guidelines; ensure consistency across all internal and external touchpoints
Lead annual and quarterly campaign planning, including large-scale brand campaigns, regional storytelling, and targeted communication to drive awareness, consideration, and preference across all AIX global markets
Oversee media planning, agency relationships,



and A&P; budget with a solid ROI and efficiency mindset; negotiate and manage contracts for media, collaterals, and channel partners
Track and report brand health metrics (spontaneous awareness, consideration, brand power) and use insights to sharpen positioning and campaign effectiveness
Ensure effective reporting and tracking of marketing deliverables, including media plans, cross media studies etc

2. Revenue, Commercial, and Network Growth
Own the enterprise demand-generation agenda for Air India Express, shaping customer demand, network growth and revenue outcomes in partnership with Revenue Management, Network Planning and Sales.
Provide strategic leadership for market entry, route launch and network expansion initiatives, ensuring rapid market penetration, sustainable traffic stimulation and long-term route viability across domestic and international markets.
Influence the airline's commerc

📌 Head of Marketing (Gurugram)
🏢 Air India Express
📍 Gurugram