⚡ Joining: Immediate / Within 30 Days PreferredAbout the Role
We are looking for a data-driven Email Marketing Specialist to create, execute, and optimize customer engagement campaigns across multiple communication channels. The ideal candidate should have hands-on experience in CRM, email marketing, automation workflows, and customer retention strategies.
Key Responsibilities
Build and execute Customer Lifecycle & Retention Journeys.
Reactivate dormant and inactive users through Email & WhatsApp automation.
Plan and manage multichannel campaigns (Email, Push Notifications, SMS, WhatsApp, In-App & Web Push).
Create customer segmentation and personalization strategies.
Conduct A/B testing to improve Open Rate, CTR, and Conversions.
Track campaign performance, including Retention Rate,
Reactivation Rate, Repeat Purchase Ratio, and Customer Lifetime Value (CLV).
Prepare campaign performance reports with revenue impact insights.
Collaborate with Growth, Product, and Content teams to improve campaign effectiveness.
Required Skills
Hands-on experience with CRM, Email Marketing, and Marketing Automation tools.
Solid understanding of customer lifecycle marketing.
Data-driven mindset with excellent analytical skills.
Proven ability to improve customer retention and campaign performance.
Excellent communication and collaboration skills