Job Description-
Analyze sales performance, GP forecasts, and category trends across all TWL brands.
Build and monitor sales plans and targets including loyalty and other trade drivers for the business.
Provide insights for merchandising and marketing strategies.
Create & Modify SQL queries and dashboards for reporting.
Support decision-making with data-driven recommendations
Track and report performance across key digital value drivers
Model and quantify impact of campaigns, optimization initiatives, and feature releases
Provide commercial insight to support trading decisions and prioritization
Partner with Finance, Merchandise, and Fulfilment teams to align plans and assumptions
Maintain cadence of daily, weekly and monthly performance reporting
Feed into Monthly online P&L; reporting
Scenario and sensitivity analysis to assess best-case, worst-case, and risk outcomes
Explicit documentation and challenge of assumptions embedded in forecasts and performance plans
Cross-driver trade-off analysis across pricing, loyalty, media, fulfilment, and experience levers
Ownership of performance narratives for executive and senior stakeholder forums
Analytical input into business cases and investment proposals to support investment decisions
Monitoring of fulfilment performance and available-to-sell metrics, with action recommendations where required
Review of promotional plans to identify clashes or risks that could impact profitability.