* Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead
Generation Drives, Reward & Recognition Events, Multiple Stake Holder
Management
* BTL / Lead Generation Engagements: Planning Marketing Activities for lead
generation for Sales and Branch Banking Channel every month.
* Tracking of Output: Tracking output of lead generation engagements done for
Sales and Branch Banking Channel.
* To align marketing initiatives with the overall region’s monthly business
plan and execute marketing activation plan for the month for the region.
* Vendor Relationship Management : To create recent marketing vendors and manage
the entire vendor billing and implementation of events using these vendors
* Brand Visibility Initiatives: Complete visibility support - In & around
Branches, Explore avenues especially Government Departments / Other Avenues
for Brand Visibility. All subject to laid down norms of the organization and
government bodies esp. Municipal Corporation
* Corporate Salary / NRI Banking / Privy League / Asset Products: Executing
lead generation activities for the said channels to help teams generate more
leads and subsequent conversions.
* MIS Reporting: Monthly marketing reports to be shared on timely bases on the
Marketing Jobs undertaken
* Small to Mid to Large Scale Events for Existing Customers / Prospects &
Reward & Recognition Programs for Employees : Design and execution of such
events and results tracking
* Strategic Alliances / Cross Promotion – To identify alliance partners and get
discount offers and barter alliances for customers / prospects
* Merchandise Solutions for all HO and Regional product campaigns: Identify
merchandise and respective vendors and make merchandise according to the
business plan and track conversions
* Managing / Planning for the New Branch Launch. Planning for Pre-Launch
engagements (LG + Brand Visibility) campaign & activation. Executing the main
branch launch ceremony and supporting teams post the launch as well.
*