Role Purpose
To lead and drive marketing initiatives for the biologicals business, ensuring strong brand positioning, farmer education, distributor engagement, and demand generation. The Marketing Lead will play a pivotal role in translating market insights, sustainable agriculture trends, and competitive intelligence into actionable marketing strategies that strengthen market share, brand trust, and business growth in the biological crop protection and nutrition sector.
Duties and Responsibilities
Strategic Marketing & Brand Management
Develop and execute brand strategies for biological crop protection and nutrition products, aligned with business goals and sustainability objectives.
Position products emphasizing efficacy, eco-friendliness, regulatory compliance, and farmer profitability.
Lead recent product launches, packaging strategies, awareness campaigns, and digital outreach programs.
Market Development & Farmer Engagement (Demand Generation)
Design and implement farmer training sessions, field demonstrations, and awareness campaigns to promote adoption of biological solutions.




Collaborate with agri-input dealers, distributors, cooperatives, and agri-institutions to strengthen distribution and build demand.
Conduct regular field visits to understand farmer needs, validate product performance, and refine strategies.
Market Intelligence & Research
Monitor agricultural trends, crop patterns, pest and disease outbreaks, and competitor activities to refine marketing strategies.
Lead research and surveys to identify new market opportunities for biologicals and emerging customer segments.
Team Leadership & Cross-functional Collaboration
Guide and mentor marketing and field teams to effectively communicate the benefits of biological solutions.
Work closely with R&D;, Sales, Technology Development, and Regulatory Affairs to align strategies with product innovation and compliance requirements.
Engage with agencies for creative, digital, and media support to reach wider far

📌 Marketing Lead (Kolkata)
🏢 IPL Biologicals
📍 Kolkata