Key Responsibilities
* Translate business requirements into technical measurement specifications for
Adobe Analytics, Web SDK
* Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings,
and event-forwarding frameworks.
* Configure, QA, and govern Adobe Analytics implementations to ensure data
accuracy and consistency.
* Manage Marketing Channel setup, processing rules, and attribution validation.
* Design, maintain, and validate Classifications (SAINT / Rule Builder) to
support reporting and attribution.
* Perform data feed analysis and validation to troubleshoot discrepancies and
support advanced reporting needs.
* Implement and maintain 3rd-party marketing pixels (Meta, Google Ads,
LinkedIn, Floodlight, etc.).
* Define KPIs and deliver dashboards and insights using Adobe Analytics
Workspace and Tableau.
* Perform cohort, attribution, contribution, trend, and funnel analysis.
* Collaborate with marketing, product, and technology teams to optimize
measurement and personalization.
Qualifications & Requirements
* Hands on experience in Adobe Tagging / Adobe Analytics.
* Strong hands-on experience with Adobe Launch, Adobe Web SDK, and up-to-date
tagging frameworks.
* Proven experience with Marketing Channels, Classifications, and Data Feeds in
Adobe Analytics.
* Proficiency in JavaScript, HTML, and CSS for implementation and debugging.
* Strong understanding of data layers, XDM schemas, analytics governance, and
data quality checks.
* Experience with Adobe Analytics Workspace and BI tools such as Tableau.
* Strong analytical, problem-solving, and communication skills.
* Bachelor’s degree in Computer Science, Analytics, Marketing, or related field
(preferred).
Preferred Skills & Certifications
* Adobe Analytics – Business Practitioner certification.
* Adobe Analytics Developer / Architect certification.
* Adobe Experience Platform (AEP) certification.
* Experience with Adobe Customer Journey Analytics (CJA).
* Exposure to server-side tagging, event
📌 Associate Process Manager (India)
🏢 eClerx
📍 India