About Company & Role : -
Are you passionate about sustainable agriculture and driving the adoption of biological crop protection and nutrition solutions? We are looking for an experienced and dynamic Marketing Lead – Biologicals to lead our strategic marketing initiatives and accelerate growth in one of the fastest-growing segments in agriculture.

Duties and Responsibilities
Strategic Marketing & Brand Management
Develop and execute brand strategies for biological crop protection and nutrition products, aligned with business goals and sustainability objectives.
Position products emphasizing efficacy, eco-friendliness, regulatory compliance, and farmer profitability.
Lead new product launches, packaging strategies, awareness campaigns, and digital outreach programs.
Market Development & Farmer Engagement (Demand Generation)
Design and implement farmer training sessions, field demonstrations, and awareness campaigns to promote adoption of biological solutions.
Collaborate with agri-input dealers, distributors, cooperatives,



and agri-institutions to strengthen distribution and build demand.
Conduct regular field visits to understand farmer needs, validate product performance, and refine strategies.
Market Intelligence & Research
Monitor agricultural trends, crop patterns, pest and disease outbreaks, and competitor activities to refine marketing strategies.
Lead research and surveys to identify recent market opportunities for biologicals and emerging customer segments.
Team Leadership & Cross-functional Collaboration
Guide and mentor marketing and field teams to effectively communicate the benefits of biological solutions.
Work closely with R&D;, Sales, Technology Development, and Regulatory Affairs to align strategies with product innovation and compliance requirements.
Engage with agencies for creative, digital, and media support to reach wider farmer audiences.
Budget & ROI Management
Manage marketing budgets effectively, ensuring efficient use of resources with high im

📌 Marketing Lead (Pune)
🏢 IPL Biologicals
📍 Pune